Media Personality · Speaker · Founder
Krista Rooney
Restoring trust in a world that has forgotten how.
Founder of the Phoenix Trust Standard™ and the STOP PRETENDING YOU'RE FINE movement. Krista helps individuals, practitioners, and organizations rebuild trust—with themselves and the people they serve.
Trust is becoming one of the world's most valuable resources.
In a world where information is endless, influence can be manufactured, and credibility is often confused with popularity, people are searching for someone—and something—they can genuinely trust. Krista Rooney exists to help restore that trust.
Who is Krista Rooney?
Krista is a media personality, speaker, and the founder of the Phoenix Trust Standard™. Her work sits at the intersection of transformation, emotional resilience, and professional integrity. She is not a coach. She is not a therapist. She is a trusted voice for an era that desperately needs one.
With a background that bridges media, practitioner development, and real human experience, Krista speaks to audiences who are tired of performance and ready for honesty. Her message is simple: trust is not something you ask for. It is something you earn.
- Featured media personality and podcast guest
- Founder of the Phoenix Trust Standard™ for practitioners
- Creator of the STOP PRETENDING YOU'RE FINE movement
- Advocate for trauma-informed, truth-grounded transformation
For Practitioners
The Phoenix Trust Standard™
A new standard for practitioners in transformation, coaching, wellness, and leadership. The Phoenix Trust Standard™ exists to protect the integrity of the work and the people who seek it.
It is not another certification. It is a commitment to truth, competence, compassion, and continuous growth. Practitioners who earn it demonstrate that they are worthy of the trust their clients place in them.
Truth
Honest representation of qualifications, scope, and outcomes.
Competence
Evidence-based training, trauma-informed practice, and ongoing development.
Compassion
Client dignity, clear boundaries, and genuine care without performance.
Integrity
Consistent ethics, transparency, and accountability in every interaction.
A movement for the tired, the honest, and the ready.
STOP PRETENDING YOU'RE FINE is not a program. It is an invitation to stop performing wellness and start building a life grounded in truth, nervous system regulation, and personal responsibility.
Through books, community, and honest conversations, Krista is creating space for people who are done pretending and ready to become someone they can trust.
For Individuals
STOP PRETENDING YOU'RE FINE
The consumer-facing expression of Krista's mission. A place to admit the truth, learn practical tools, and find the courage to be real.
Media & Speaking
A trusted voice for the conversations that matter.
Krista is available for keynotes, podcasts, television appearances, and interviews. Her topics include trust, emotional resilience, trauma-informed leadership, and the future of practitioner integrity.
What people are saying
Words from colleagues, event organizers, and practitioners who have worked with Krista.
"Krista has a rare ability to speak directly to the heart of an issue without performance. Her presence is calm, credible, and deeply human."
"Her keynote changed the way our organization thinks about trust. Not just with clients, but with each other."
"The Phoenix Trust Standard gave me a framework I didn't know I was missing. It made me a better practitioner and a more honest person."
The Manifesto
We will stop pretending we are fine.
We will tell the truth—first to ourselves, then to others.
We will do the work of transformation with integrity, not performance.
We will hold practitioners to a standard worthy of the people they serve.
We will build trust one honest conversation, one earned credential, one responsible choice at a time.
Trust is not something you ask for. It is something you earn.
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